Welcome to Martin Fritzen a man with several years of experience working with esports teams and sponsor companies. The main question that this course is designed to answer is "How can we make money to develop and run our eSports team or organization?".
Investors, brands, and partners want to invest in great teams. It is therefore vital that you sit down with your management team and describe who you are, what you have done, why you are unique, and what you will accomplish together.
An organization’s mission, vision, and values set the direction of the organization it may sound like things only large companies need, but you will quickly find that without the right direction, you will soon get lost.
Goals are essential as they serve as a compass, so you know where and how to steer your boat. Without goals, your boat (or team) will set sail without any direction or goals to reach.
How much money do you need, by when and for what? To figure this out, you’ll need to start by setting some financial goals, initiatives, and timelines.
Indeed, you can’t judge a book by its cover, but it’s also true that books are often recognizable by their cover. Before you start contacting potential sponsors or investors, you need to know what you can sell to them.
When dealing with partnerships, it is necessary to have a clear budget so that you can split it into partnership packages. These packages indicate to you, and your partners, that you have a well thought our plan.
Be intelligent and straightforward when creating the presentation of your esports organization, the marketing products and services, as well as the partnerships that you offer potential partners.
Before you start contacting any potential partners, make sure that you have a firm suite of services and products to sell and make sure your presentation is robust and sells your brand correctly.
In sales, you can use email, social media, Skype, phone calls, face to face meetings, and more. My advice will always be – you need to meet people. Use every tool you can to set up that meeting, and remember to bring your A-game.
Now you have a CRM system full of exciting and relevant potential partners to call and with whom you can schedule meetings. I have spent over 20 years in sales and business development. Allow me to share some of my best experiences with you so you can be as successful as possible when selling partnerships.
You have booked the meeting, and you're ready to close the partnership. You have to be prepared, relevant, and sharp at the meeting. Make sure that your presentation is ready and tailor-made to the meeting and partner.
Now that you've closed some partnerships it is important that you keep your partners satisfied. In this episode Martin explains about how to keep your partners happy.
Unless you’re a millionaire, a former world champion, or the former CEO of Google, you’ll want to begin with creating revenue streams. You can find such revenue streams from local, regional, and even national companies, as well as grants, funds, and partners. It’s vital that you have an overview of the gap between what portion of the budget you can cover and what you need from partners.
In this episode Martin speaks about grinding through hard times. He motivates you to focus on long-term goals and how to structure your organization so that it doesn't stagnate over time.